To be successful, the needs of your target group have to be your #1 Priority. Your desire to earn income comes second. Use great content to create an open-to buy/hire mindset in your visitor. Deliver strong, appropriate editorial content that PREsells. PREsold visitors convert more easily and more frequently into paying customers --higher Conversion Rates (CR) which is exactly the result that your online business has to achieve in order to flourish. Bottom line? There is no such thing as passerby traffic on the Net. You have to build and attract warm, willing-to-buy traffic on an ongoing basis. A great content site helps you achieve that goal. It increases targeted traffic, which produces more sales, which in turn produces more income. In other words, the key is to develop great content that leads to the money-making click...Make Your Word Sell ! Valuable Content = Credible Recommendation = Turned ON customer = High CR. Dont push your visitors to the click, make them want to click through. It makes all the difference if your visitors feel that its their idea to deliver your Most Wanted Response (MWR) -- in other words, what you most want your visitor to do on your site. Your MWR is to get your visitors to click through to your order page (or your particular income generation source) so that you can make the sale! And it all begins with effective PREselling... Site Build It! makes it a snap to identify profitable keywords for your theme (i.e., keywords that many people are searching for but that very few sites provide information about). Just click on a button, and SBI! does the research for you! Hours of tedious research reduced to minutes. And all you have to do is wait for the results! For example, your page about concrete statues explains all about how to make and repair striking statues for the home and garden. You could even expand it into an entire Statue Section, with a page on the history of concrete statues and another one about how to market and sell the statues that the visitor makes. The main point, though, is that you create truly excellent, high-value content that delivers what your reader sought at the Search Engines. See! It happened again! By writing about a niche that you know and love, the content is easy. OK, a second concrete example that comes at you from a different angle...John A. Smith is a passionate lover of all things concrete, and owner of Smiths Concrete Repair Service. Mr. Smiths company repairs foundations, retaining walls, driveways, statues, swimming pools -- heck, if its concrete and its busted, hell fix it! The first thing of note is this...Smiths Concrete Repair Service is a locally-based service, but Mr. Smith has great vision. He builds a Web site that appeals to both local and global interests. Heres how 1) His well-written concrete-related articles provide a valuable information resource for all visitors, regardless of their geographic location. 2) Local visitors (who are not currently clients) come to trust Mr. Smith as he demonstrates over and over again through his articles, and his e-zine, two very appealing attributes -- his unwavering commitment to the "putting-the-needs-of-thecustomer- first philosophy and the breadth of his knowledge pertaining to all things concrete. Before long, Mr. Smith becomes established in his visitors minds as The Concrete Man. When these local prospects need a concrete repairman, guess who theyre going to call? 3) Local visitors come to recognize Mr. Smith as more than some guy with a concrete repair service. Thanks to the bio (About Us) page, they learn hes a dedicated father, an active member of the community, and a little league coach, as well as being the owner of a company. This information adds to his credibility. 4) Global visitors produce a secondary income stream for him. Mr. Smith can refer these surfers to merchant-partners (and their products) that he represents (ex., books about landscape design, a retailer of concrete statues, a garden supplier for concrete molds, trowels, etc.,). And, of course, he could also sell his own e-book, consulting services, Googles AdSense, . Mr. Smiths warm-and-willing-to-buy visitors trust his knowledgeable advice. His PREselling efforts make it easier for him to convert these visitors into customers. Bottom line? PREsell effectively to sell effectively. Its as simple as that! And this meansThe needs of your target group must be your #1 priority, the reason behind every action you take. always comes second. So keep your visitors in constant focus and 1) PREsell... dont sell! Use great content to create an open-to-buy/hire mindset in your customer. Warm up your visitors first. 2) Maximize profit by maximizing your traffic (by delivering lots of topical content) and Conversion Rate (CR). 3) Your CR depends upon what you do and how you do it. You will achieve higher Conversion Rates if you... 4) Reach targeted traffic in a reputable fashion (ex., visitors find you via the Search Engines). 5) Deliver valuable, appropriate editorial content that PREsells. 6) Recommend visitors to your income-generating source (ex., your sales/order page, the site of the merchant-partners that you represent, your online store, etc.) after they come to respect and like you. OK, lets build on this extremely important foundation. We introduced the term Most Wanted Response earlier. Now its time to go into more depth about this conceptand take the "Get to the Point Test". It's a powerful demo of just how badly off their business is, traffic-wise, and how much better they could be doing. http://traffic.sitesell.com/focusonsmart.html |
